• Dematerialization

Product content digitization : essential for e-commerce !

  • Thu, 10/19/2023 - 17:24

E-commerce has experienced exponential growth in recent years, radically transforming the way consumers shop. In this ever-evolving digital landscape, the digitalization of product content is a major asset when it comes to marketing products online: retailer drives, e-commerce sites, marketplaces.

High-quality product content plays an essential role in the online buying process. It helps consumers make informed decisions and feel confident before finalizing the purchase. As a result, brands must place great importance on the creation and efficient management of their product content to succeed in e-commerce.

This article explores how this beneficial practice offers a crucial competitive advantage in the world of e-commerce.

Creating Product Visuals

The creation of product visuals refers to the process of producing images, photographs, or visual representations that represent your products. These visuals are designed to present the features, details, and benefits of products in an attractive and convincing way to potential customers.

The creation of product visuals can be done in a variety of ways, such as professional photo shoots, 3D renderings, or Mobile Ready Hero Images. The main objective is to capture the attention of consumers, arouse their interest, and encourage them to make a buying decision.

High-quality product visuals play a critical role in the success of a sales marketing strategy. They strengthen brand credibility, allow you to stand out from the competition, and improve the online shopping experience for customers.

As a result, brands cannot afford to overlook product visuals and must place great importance on the careful and professional creation of their visuals to optimize business results.

Optimizing the Impact of Your Products

Consumers expect high-definition visuals, an essential element for facilitating their buying decision on digital channels. Optimize the presentation of your products by using visuals that meet standards and practices, which will allow you to present your products in an attractive and professional way : Studio, 3D, or Mobile Ready Hero Image, for example.

Providing High-Quality Visuals

First, presenting attractive visuals to consumers is essential to spark the act of purchase. Offering high-quality and valuable visuals is crucial to establishing trust with potential customers. By offering multiple visuals, including a representation of each side of the product, you give consumers a complete and detailed view of what you offer, which can strengthen their interest and their trust in your offer.

In short, by combining high-quality visuals and an exhaustive presentation of your product, you increase your chances of converting visitors into buyers.

Giving Impact to Your Products

Diversifying the content you distribute is essential to highlight your products on all channels. You have several options available to you depending on your needs: a professional photo shoot to capture the ¾ view of all sides of your products; 3D modeling for a 3D presentation, or a Mobile Ready Hero Image to optimize the visibility of your products on mobile devices.

By opting for these solutions, you improve the presentation of your products, making them more attractive to your audience.

Boosting Your E-Commerce Sales

E-commerce has experienced particularly strong growth in recent years, attracting more and more players who are constantly looking for new levers to stand out in this competitive context. Product visuals play a real role in this quest for differentiation.

To stand out and optimize your online sales, it is essential to invest in high-quality and varied visuals. Attractive and professional images can capture the attention of potential customers, arouse their interest, and encourage them to take action to buy.

By highlighting impactful visuals, you can not only distinguish yourself from the competition, but also strengthen your customers' trust in your products and your brand. This will help improve your presence in the online market and increase your success in e-commerce.

Meeting Standards

More and more distributors now require the submission of one or more visuals as part of supplier referencing. They expect these visuals to comply with GDSN (GS1) standards. Thanks to our specialized studio, you can meet these requirements with peace of mind.

In Conclusion

High-quality digital product content is undoubtedly a strategic advantage for the marketing of products via the e-commerce channel. By offering an improved shopping experience, optimized product presentation, and efficient information management, brands can stand out from the competition and succeed in this constantly evolving digital universe. Digitalization is no longer an option, it is a necessity for businesses looking to grow via e-commerce.

So, whether it's for creating product visuals or digitalizing packaging information (enriching your PIM product sheets with consumer information on the packaging of your products), don't wait any longer to create and digitize your product content!

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