Company Overview

PepsiCo is one of the world’s leading food and beverage companies, operating in more than 200 countries. Its portfolio includes globally recognized brands such as Lay’s, Doritos, Gatorade, Pepsi-Cola, and Quaker.
With billions of products consumed every day, PepsiCo must ensure that product information shared with partners and customers is accurate, complete, and consistent across all channels.

Context & Challenges

Managing product data across multiple brands, markets, and channels was becoming increasingly complex.
PepsiCo faced several key challenges:
- Fragmented product data across systems and teams
- Manual processes for managing product information and digital assets
- Difficulty ensuring consistent and up-to-date data across all channels
- Limited ability to manage large-scale updates efficiently
- Increasing demand from partners for detailed and structured product information (logistics, packaging, compliance)
These challenges were impacting operational efficiency, data quality, and the ability to meet market expectations.

Solution Implemented by AGENA3000

To address these challenges, PepsiCo implemented a centralized PIM (Product Information Management) and DAM (Digital Asset Management) solution powered by AGENA3000.
The solution enabled:
- Centralization of all product data in one unified platform
- Seamless integration between product information and digital assets (images, media)
- Structured and standardized data management across all brands
- Faster and more efficient updates across the entire product catalog
- Improved collaboration between teams and departments
AGENA3000 supported PepsiCo throughout the implementation with a structured, scalable, and user-friendly approach, ensuring a smooth transition and rapid adoption.

 Key Results
Following the implementation, PepsiCo achieved significant improvements:
✔ Data Quality Excellence
Elimination of outdated or incorrect product data
Consistent, accurate, and reliable information across all channels
✔ Operational Efficiency
Significant reduction in manual data entry
Faster processing and updates across large product volumes
✔ Centralized Data Governance
One single source of truth for all product information
Better control and monitoring of data quality
✔ Cost & Time Savings
Reduced operational costs linked to manual processes
Faster time-to-market for product updates
✔ Improved Collaboration
Better alignment between internal teams
Easier sharing of structured data with partners and distributors

Client Testimonial

“We want to deliver the highest possible data quality to our partners. This not only concerns product data, but also images. We have set specific targets for this internally. Thanks to AGENA3000, we are able to manage and monitor this even better.”
— Piet Mooij

Future Outlook

With AGENA3000’s solution in place, PepsiCo is well-positioned to:
- Continue improving data quality across all markets
- Meet increasing demands for transparency and detailed product information
- Support e-commerce growth with structured and enriched product data
- Integrate new types of digital content, including 3D images and advanced media
- Strengthen collaboration with partners through reliable and standardized data

Conclusion

This case study demonstrates how a global leader like PepsiCo can leverage AGENA3000’s solutions to transform product data management.
By centralizing and optimizing its data processes, PepsiCo has improved efficiency, enhanced data quality, and strengthened its ability to meet the evolving demands of the market.